Content Manager

Job Details

• Location: Kampala, Uganda
• Reports To: Brand Manager and Marketing Head
• Employment Type: Full-time
• Duty Station: Kampala
• Company: Hiring on behalf of a leading automotive and mobility company in Uganda (motorcycle distribution, spare parts, after-sales, assembly and asset financing)
• Role Summary: Own the company's content engine from ideas, hooks, scripts and formats through to production and publishing. Work closely with the production team to consistently create high-performing short-form content across TikTok, Facebook, Instagram, YouTube, X, Snapchat, WhatsApp and other relevant platforms. Role is highly creative, culturally fluent and hands-on, requiring field work to find talent, understand the target audience, direct shoots, work with influencers and turn insights into engaging, high-performing content.

Key Duties and Responsibilities

• Identify and own the content calendar, including skits, comedy formats, community-engagement content, trend-jacking and other relevant formats.
• Manage content across TikTok, X, Facebook, Instagram, YouTube, Snapchat, WhatsApp and other relevant channels.
• Own the company's overall social-media output, including captions, templates, messaging, communication style and audience effectiveness.
• Write strong hooks and scripts and own the full idea-to-script-to-shoot-to-post pipeline.
• Gatekeep content quality and ensure all content meets required creative and brand standards before going live.
• Direct creative short-form videos and work with hired influencers to produce highly engaging content.
• Work closely with the Brand Designer, editors and cameraman-editor to ensure consistent, high-quality and standardised output across channels.
• Direct the cameraman-editor and editors on the ground; plan shoots, recurring formats, characters and content series.
• Move extensively across branches and other locations to identify the right talent, stories and opportunities for content creation.
• Engage directly with the target audience on the ground to understand what content they respond to and use insights to shape future content.
• Collaborate with influencers and other creators to develop creative and highly engaging content.
• Monitor content performance and use audience response, trends and platform performance to continuously improve formats and output.
• Ensure the content team maintains a consistent publishing rhythm and continuously develops new formats and ideas.

Qualifications, Skills and Requirements

• Bachelor's degree.
• 5-8 years proven experience as a social-media content creator, content strategist or similar role with a track record of producing high-performing short-form content.
• Strong understanding of hooks, content formats, trends, audience engagement and what makes short-form content perform.
• Strong creative writing and scripting ability, particularly for short-form video and social media.
• Local and culturally fluent, with strong understanding of boda riders, mechanics, young Ugandan men and the wider target audience.
• Comfortable directing shoots and working hands-on with cameramen, editors, designers, influencers and other creative talent.
• Willing and able to travel extensively to branches and work directly with customers and target audiences.
• Strong understanding of TikTok, Instagram, Facebook, YouTube, X, Snapchat and WhatsApp content.
• Highly energetic, creative and proactive, with ability to turn everyday situations, people and customer interactions into engaging content.
• Able to write and communicate creatively in Luganda, English and other relevant Ugandan languages or dialects.