Digital Media Senior Associate - Uganda

Job Details

The Digital Media Senior Associate (Social Media Senior Associate) will lead digital engagement initiatives for SafeBoda in Uganda. The role is based in Uganda with an immediate start date and is responsible for developing and executing digital and social media strategies that drive top-of-mind awareness and engagement for SafeBoda and SafeCar in Uganda through collaboration with the marketing team and other stakeholders. SafeBoda is a one-stop shop for transportation, payments and on-demand services with insured ride-hailing and delivery services empowering users to transfer money, pay bills and deliver packages. Benefits include competitive salary, health insurance, free tasty lunch every day for all staff at the SafeBoda Academy, paid annual leave, mentorship from SafeBoda leadership and a supportive team environment.

Key Duties and Responsibilities

• Collaborate with cross-functional departments to fully understand the product, tone of voice and communication needs
• Copywriting for marketing and other related departments
• Manage and develop social content and campaigns and present design ideas and recommendations to the creative team
• Manage and update the company's social media profiles on platforms like Facebook, Twitter, Instagram and others, ensuring consistency in branding and messaging
• Actively engage with the online community by responding to comments, messages and mentions; foster positive interactions and address customer inquiries or concerns promptly
• Stay updated on current trends and conversations within the ride-hailing and transportation industry in Kampala and use this knowledge to tailor content and engagement strategies
• Create and manage paid advertising campaigns on social media platforms to increase brand visibility, user acquisition and engagement
• Coordinate with marketing, PR and communications teams to ensure brand consistency
• Monitor and analyze website and social media metrics to assess performance of campaigns and overall social media strategy; generate regular reports to measure key metrics and provide insights for improvement
• Act as a liaison between the social media community and internal teams, providing valuable user feedback and insights to improve the ride-hailing service
• Identify and collaborate with influencers, partners and communities who can help amplify the brand's message and reach a wider audience

Qualifications, Skills and Requirements

• Bachelor's degree in Marketing, Business or a related course
• Minimum of 2 years of demonstrated experience in digital marketing, social media marketing/management or content management
• Strong copywriting and creative content creation skills
• Demonstrable experience strategizing, planning and executing social media campaigns
• Digital media buying knowledge/experience is a plus
• Demonstrable experience working on projects across Uganda
• Proficiency in using social media management tools like Hootsuite, Buffer or Sprout Social to schedule posts, monitor engagement and analyze performance metrics
• Ability to use analytics tools such as Google Analytics, Facebook Insights or Twitter Analytics to track and analyze social media performance and generate reports for management
• Stay updated on latest social media trends, algorithm changes and industry best practices
• Proficiency in managing customer service inquiries and feedback through social media channels
• Strong written and verbal communication skills to effectively convey the brand's message; proficiency in English and Luganda is required
• Cultural sensitivity and awareness of cultural nuances in Kampala
• Creativity and ability to think creatively for innovative social media campaigns
• Time management and ability to prioritize tasks to meet posting schedules and respond promptly
• Adaptability to changes in social media algorithms, user behaviours and industry trends
• Quick problem-solving skills to address issues or negative feedback professionally and constructively
• Team collaboration with marketing, customer support and product development
• Customer-centric mindset ensuring social media efforts contribute to positive customer experience