Marketing Associate Acquisition

Job Details

Numida is seeking a Marketing Associate Acquisition based in Kampala, Uganda, reporting to the Sales & Marketing Manager with an expected start date of October 2026. This is a generalist role where approximately 70 percent of time focuses on retention and lifecycle marketing across three markets (Uganda, Kenya, Rwanda) and 30 percent supports wider marketing priorities including acquisition campaigns, product launches, market launches, events and research. The role owns the reactivation and repeat loan journey for existing clients, building programmes in one market and scaling what works with evidence. Applications are reviewed on a rolling basis.

Key Duties and Responsibilities

• Segment the client base (active, dormant, churned, at-risk, high-value) and build baseline metrics for repeat behaviour, dormancy and reactivation.
• Build and own reactivation programmes for dormant and churned clients.
• Design repeat journeys to help first-time borrowers take a second and third loan.
• Drive adoption messaging for savings, multi-term loans and other products into the existing base.
• Build loyalty community as retention infrastructure, including scaling NumiQueens, the invite-only community for high-performing female clients.
• Execute lifecycle messaging across SMS, WhatsApp and in-app with short, plain, human copy.
• Implement measurement with control groups wherever possible and maintain a regular cohort view.
• Deliver weekly performance reads against control, monthly launch and optimisation decisions, and quarterly scale decisions on what travels to other markets.
• Maintain a working playbook, vendor and partner list with rates and contacts, and records of tests and outcomes.
• Collaborate with product, data and country marketing teams across three markets; support acquisition campaigns, product launches and events as needed.

Qualifications, Skills and Requirements

• Around 3 to 5 years in marketing with real exposure to CRM, lifecycle or retention work from lending, telco, insurance, ecommerce or a similar field.
• Ability to pull own data, or appetite to learn quickly; will not have an analyst on call full-time.
• Good grasp of testing including control groups, sample sizes and honest interpretation of flat results.
• Clear, short, human copywriting in English.
• Breadth and versatility to be pulled into acquisition, launch or event work when the team needs it.
• Comfort building something before results arrive, calm, structured and reliable under pressure.
• Strong communication, influence, data-driven decision making, empathy with accountability.
• Nice to have: Luganda, Swahili or Kinyarwanda; SQL, Redash or similar querying experience; experience working across more than one market or country.