Marketing Manager

Role

The Marketing Manager is part of an important team that creates and executes property-level communications to customers. Under the leadership of the Director of Sales & Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons.

Key Responsibilities

• Executes annual marketing plan to budget in consultation with GM, F&B leader, Operations leaders, Director of Sales & Marketing, and cluster marketing/ecommerce teams.
• Partners with Operations, F&B, Spa, and Sales teams to execute promotions and campaigns targeting in-house guests with incremental revenue opportunities.
• Acts as liaison between marketing department and advertising agency on tactical advertising campaigns' creative and media plans.
• Manages F&B media schedules and verifies settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading and advertisement targeting.
• Executes email marketing and display advertising.
• Facilitates social media engagement and updates local digital channels (hotel website, travel sites).
• Develops and executes promotions campaigns in F&B, weddings, spa, rooms, and conferences through digital and social media channels.
• Engages in proactive online reputation management by surfacing guest comments and responding accordingly.
• Develops comprehensive PR plan per quarter and executes post sign-off from GM.
• Writes and distributes all press releases for property events, promotions, and outlets.
• Manages execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
• Coordinates and executes Hotel and F&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral.
• Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
• Provides training and marketing leadership as a subject matter expert for GMs, Sales Leaders, and Revenue leaders.

Qualifications

• Education: 2-year degree from an acended university in Marketing, Public Relations, Business Administration or related major; 4 years experience in sales, marketing, digital or related area
• OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in sales, marketing, digital or related area
• No specific license or certification required